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Sarasota, FL–November 26, 2024–In an exciting collaboration set to transform the landscape of the travel and tourism sector, Coraggio Group has formally joined forces with the Wayfinder as its Founding Partner. Harnessing the unparalleled expertise of Coraggio in strategic consulting and industry insights and the Wayfinder’s cutting-edge technology and best-practice framework, the partnership will deliver a new solution for advancing destination stewardship commitments and outcomes for destination leaders and organizations, as well as the communities they serve.
The Wayfinder is an industry-led, evidence-based framework for destination stewardship, recognized as a set of standards equivalent to the Global Sustainable Tourism Council (GSTC) Criteria, that enables destination organizations to measure, monitor and improve holistic stewardship capability and outcomes.
As Founding Partner, Coraggio will gain access to the tool’s advanced features and functionalities which bring shared understanding to destination stewardship, streamline real-time metrics, and provide catered solutions to advance visitor and resident experiences. With the ability to assess efforts against global standards for responsible destination management, destination organizations can easily identify areas of opportunity and growth.
Coraggio has been a strong advocate of and contributor to the development of the Wayfinder since the initiative’s inception, providing resources and expertise to help bring the product from idea to market. The new partnership underscores a shared commitment to driving positive change and transforming tourism for the benefit of residents and visitors alike.
“We are proud of our role as Founding Partner of the Wayfinder, advancing the opportunity to leverage this innovative tool to redefine the way destination organizations seek operational improvements and succeed in their journey toward greater stewardship of their communities,” says Sara Meaney, Managing Partner of Coraggio Group.
“With deep knowledge and expertise in tourism- and community-focused services, Coraggio Group is the ideal partner to help us drive collective change at scale for destinations and the communities they serve,” says Kristin Dunne, Director of Destination Wayfinder. “Working together, we are well-equipped to empower destination organizations with the tools and insights needed to thrive in the industry’s rapidly evolving landscape.”
The Wayfinder Partner Program is part of a coordinated, industry-wide effort leveraging global standards to unlock the potential for destination transformation and lasting change.
For more information about the Wayfinder, please visit CoraggioGroup.com/Wayfinder and DestinationWayfinder.com.
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About Coraggio Group
Coraggio is a strategic consulting firm that stands at the forefront of destination stewardship and community prosperity expertise. Since 2005, our clients have chosen us to help navigate complex challenges and chart a path towards a more prosperous future. Our expertise in strategic planning, destination management, organizational design, leadership development, change management, and community engagement helps organizations and communities thrive in today’s ever-evolving landscape.
About Destination Wayfinder
The Wayfinder is an industry-led, evidence-based destination management framework built around a tried and tested platform, guiding destination organizations through a continuous improvement pathway that measures, monitors and improves destination stewardship capability and outcomes. The Wayfinder is transforming destination management, allowing tourism organizations to strengthen their role in stewardship and accelerate the pace of change for destinations and the communities they represent.