Bringing together thought leaders, researchers and stewardship practitioners across destination marketing, management and the wider tourism industry, we’ve formed the Global Stewardship Innovation Lab to ground the Wayfinder in global best practices.
What Partners are Saying
Curated By Industry, For Industry
We are dedicated to adopting an industry-led, evidence-based approach in the ongoing development of the Wayfinder. Harnessing the collective expertise and diverse perspectives of Innovation Lab members from across the world, we have begun the process of cultivating a comprehensive understanding of the tourism system, delving into its dynamic intricacies and impacts, in order to unify and advance the industry forward together.
No matter where you are in your stewardship journey, the Wayfinder’s global destination management framework provides clarity for destination organizations, guiding data-driven decision-making that will allow us to build vibrant and flourishing communities for all to enjoy.
A Collaborative Effort
During the inaugural, in-person convening of Innovation Lab members, we’ve set forth to begin establishing a shared definition, global framework and standards for destination stewardship. View the process first-hand as we continue to innovate together.
Meet the Innovation Lab
Sara Meaney
Melissa Cherry
Jeremy Sampson
Jake Haupert
Kiri Goulter
Dr David Ermen
Adam Burke
Debbie Clarke
Anna Pollock
Gracen Chungath
Dan Smith
Todd Davidson
Nan Marchand Beauvois
Dr Rickey Thigpen
Marco Lucero
Dawnielle Tehama
Anthony Everett
Sarah O’Donnell
Jason Herzog
Jack Johnson
Nejc Jus
Danny Guerrero
Lilly Rocha