The Wayfinder is a destination management tool enabling tourism organizations to measure, monitor and improve destination stewardship capability and outcomes. Built within a tried and tested platform, it is the first industry-led, evidence-based framework for destination stewardship.
Powering Transformation
The Wayfinder is unifying the tourism industry in its understanding of stewardship and how to approach it. Based on the Global Sustainable Tourism Council (GSTC) Destination Criteria and aligned with the United Nations Sustainable Development Goals (SDGs), the framework offers an actionable and structured pathway for tourism organizations to enhance strategic outcomes for destinations and the communities they serve.
Build Confidence in Strategic Planning
See the Full Picture
Gain a comprehensive view of your destination’s strategic efforts, and track progress in real time as you enhance your destination stewardship capability and outcomes.
Generate Dynamic Reports
The Wayfinder facilitates dynamic report generation, providing you with the tools to communicate progress and strategic direction to stakeholders, boards and funders.
Receive Ongoing Support
Embracing a consultative approach, our customer enablement services and consultative support ensure that your team has the knowledge and tools for success.
View Actionable Insights
Identify the areas that matter most to your destination, view action items and access a library of curated best practice resources to guide your journey.
Plans for Every Destination
Gain the clarity, organization and momentum you need to navigate your destination stewardship journey.
Wayfinder Gateway
For destinations just getting started, the Wayfinder Gateway is a self-service, low-entry membership level with digital onboarding services included.
Wayfinder 365
For destinations seeking more support, the Wayfinder 365 is a mid-entry membership level with in-person onboarding and customer enablement services included.
Wayfinder Enterprise
For destinations driving change throughout their jurisdictions, the Wayfinder Enterprise is a high-entry membership level with bespoke in-person onboarding and customer enablement services included.
Global Partners
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